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Mustang is one of the most popular brands in the world and the largest manufacturer of custom jeans. This brand has a strategy of total look, and also produces denim and leather jackets, skirts and dresses, sweaters, underwear, footwear, accessories and fragrances. Mustang designs are preferred and used by many celebrities, like John Bon Jovi, Scorpions and Bjork.
The history of the brand began in 1932 when the plant was created by Louis Hermann for the manufacture of uniforms for workers. However, postwar Germany was in ruins and nobody been interested in the development of the textile industry. The brand new life began in 1949 when the company's new owner, Albert Zefranek was decided to start making jeans. This decision was revolutionary, because until then the denim industry has feuded Americans. The Mustang first pants were sewn the spitting image of jeans custom made in the original United States. The next step, he does Zefranek aimed at improving its product range. 1953 introduced the first model of jeans created especially for women and in 1955, has experimented with velvet pants. 1958 is the year the name of the new brand – Mustang – published. From now on denim jeans are made from high quality American Germany.
In 1961, Albert Zefranek was the first to create stretch jeans. And it was the right place at right time at the end of an era 60s jeans began. Jeans became a symbol of new generation and new lifestyle. Advertising campaigns branded Mustang Show beauties topless responding to the March triumph of the sexual revolution.
In 1980, Mustang Jeans and may defy competition with American brands Wrangler and Levi's in the domestic market. In addition, one quarter of production is now exported to Germany, Austria, Switzerland, Holland, France and Scandinavia. The collection of the marks is divided into three themes: "Fashion", "Concepts" heart and "Modern Classics". The yuppies of jeans velvet 80s became fashionable to wear a significant blow to the company, an essential part of which focused on the manufacture of velvet. However, this time Albert Zefranek helps you focus on the classic jeans custom models. Start working with Italian designers. And famous fashion designers are starting to show interest in denim as well.
In 1990, the son of Albert Zefranek, Heiner, becomes owner of the Mustang brand. Inherited the helm from his father and make success of the brand even in the world. Today is an international brand that manufactures 20 000 pairs of jeans a day and combines classics with the most innovative ideas fashion. There are Mustang denim clothing for those who want to be their way of life and excitement in his eyes. The motto of the company "style original will never die "speaks for itself.
http://getwear.com – custom jeans blog by Stella Tornton
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