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On the Internet, there are two types of marketing – B2B and B2C. B2B Business to Business' and is B2C Business to Customer. However, in recent years two other terms have also changed and they are B2E (Business to Employees) and B2G (Business to Government).
A B2C site is a typical ecommerce site which sells its product or service to its customers. However, there are a few exceptions like the website a "lead generation". Here, the site is focused on collecting data on the visitor by making him fill out a form. Second, many Web sites are involved in selling these data to other suppliers are in the business of providing the product or service required. And since the person completing the form is opting-in (opt-in), sending communications, would not be considered spam. The person who fills is considered the client and lead production sites can also be classified as B2C. But these sites often become also B2B.
Websites B2C e-commerce sites may be typical or they may be institutions try to reach out to customers. For example, a bank that allows a client to connect and check the balance of his account and may also transfer money enters the field of B2C marketing. And here are some examples of some of the websites e-commerce the most important of which are generally B2C – Amazon, Ebay, Yahoo Stores, Barnesandnoble.com, Buy.com and others. In fact most large traditional companies are now in the B2C market because they know the customer base is also shifting to the Internet. For example, Dell Corporation now allows a visitor to our site to configure their computer. It is and the company is engaged in B2C marketing.
What's Typical About B2C marketing?
B2C is great because the business is able to break geographical barriers and reach a global audience. Also, the company is able to reach the customer directly and cut all intermediaries who come into the picture when the product should be delivered in the traditional manner. B2C marketing also allows the company reduce costs.
Another great thing about B2C marketing is that it allows most business space. This means that even a small home business opportunity to compete with larger retailers, and because the costs involved in online marketing is much B2C less than traditional marketing.
For example, if you are in selling watches on the Internet, and if you're a small or mid size dealer, then it would have been extremely difficult for you to create a little corner for yourself in a traditional market simply because large brands have a deep pocket. They can beat you easily through hundreds of insertions in newspapers and on television. But B2C marketing gives everyone a level playing field. Well almost!
B2C marketing is here to stay and do this, companies try to make changes to find the best way to go to the client.
James Copper is a writer for http://www.bigstrategies.co.uk where you can find out about B2C marketing